Business Challenge
The sheer volume of video uploaded to the internet is truly astounding, and it shows no signs of slowing. For instance, over 300 hours of video is uploaded to YouTube every minute, and platforms like Facebook and Instagram are increasingly driven by video, with countless creators who make their content on the fly. The vast majority of that video is shot, edited, and uploaded through one device: the smartphone.
OPKIX envisioned a completely new way to shoot video and a way to do it in style. With smartphones or video cameras, when the action strikes, you still need to dig your phone or camera out of your pocket, line up your shot, and start recording. This takes a bit of time and occupies your hands, so you’re not free to do anything else.
OPKIX wanted to provide a fashionable, wearable, wireless camera that changes the way people shoot video. It would always be ready at the tap of a button for when that perfect moment arrives and could be charged in an attractive base unit. Ultra-portable, easy to use, wireless, stylish, small, high-resolution – this was an ambitious goal.
Wireless Design
OPKIX needed more than just a great idea and a great RF design – they needed a great partner to help get it done. There were lots of unknowns at this early phase. What wireless module would be the best fit? What does the finished product look and feel like in terms of material design? What does the road to regulatory compliance look like?
OPKIX was looking for solid answers to these critical questions. What they ultimately found was a partner with a deep understanding of wireless, superior support, and experience bringing great technologies to market on a strict schedule.