My URL is not displaying in my BLE beacon when all other features appear to be working. What's wrong?

Your URL may be too long. We are limited to 31 bytes, including flags, etc in a beacon. If your URL exceeds this length it will not be populated in the advert or scan. We recommend shortening your websites URL with a URL shortening service such as https://bitly.com/ or https://goo.gl/ and using the unique URL generated from this site for your beacon.