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Seeing the Light with BLE Beacons
By Mark Duncombe, Field Applications Engineer III Bluetooth Low Energy (BLE) beacons are becoming ever more popular since Apple introduced its iBeacon specification. But there is far more to BLE...
Apple
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Whiskey, iBeacons, and Digital Signage
By Natalie Sheerer, Marketing Communications Specialist Customers have come to expect personalized ads online based upon their search history. Retailers are able to utilize this strategy through the...
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Laird Announces BTM46x Bluetooth Modules for iOS Devices
BTM46x Bluetooth Module Laird Technologies announced today the release of the BTM46x Series Bluetooth modules for iOS devices. The BTM46x series enables Apple licensees to leverage Bluetooth...
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Laird Announces BTM46x Bluetooth Modules for iOS Devices
Laird Technologies announced today the release of the BTM46x Series Bluetooth modules for iOS devices. The BTM46x series enables Apple licensees to leverage Bluetooth Data Connectivity. Mass...
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iPhones in Lowe's
According to Bloomberg and TechCrunch , Lowe’s® is equipping store employees with iPhone 4s to answer shoppers’ questions and ring up purchases. Last year, rival The Home Depot® deployed...
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Role Switching – Nokia® and Apple®
The main reason that Bluetooth® is accepted globally is because the mobile phone market embraced Bluetooth. Phone manufacturers embedded Bluetooth into their products in volume, generating...